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Common SEO Problems

When you're planning a website, it can be easy to overlook what your site needs to do in order to rank well in Google. Below are some of the common issues we see people come across and ways to go about fixing them.

Thin Content

To rank well in Google, the content on your website has to marry up nicely with what you want to rank for. This means your most prized search terms should appear consistently across your website from the homepage through to internal pages.

One of the biggest issues we come across when working with a new client is that the keywords they want to be listed for are barely mentioned on their site. Whereas, their competitor's websites have these terms in abundance.

To fix this problem, you need to come up with a content strategy. Plan out what words you want to rank for and then figure out where you can include them on your website.

If you've done this and you're still not getting the results you're after, you may benefit from an SEO audit. This will help you better understand what SEO issues your website has and what else you need to do to help improve your rankings.

Coding Issues

When it comes to ranking well in Google, how your website has been coded really maters.

Coding issues can range from simple things like content not using heading tags correctly through to more complicated issues like code/content ratios and quality keywords being buried in dynamically loaded areas.

Unless you're familiar with these concepts, it can be really hard to understand what you need to do to fix them.

However, if you're looking for some help, our team of SEO experts and website developers would be happy to have a chat with you.

Website Loading Time

When Google links someone through to a website, they want that site to give this user a high quality experience.

For this reason, slow websites tend to find it harder to rank well in Google.

Unfortunately, there can be several factors for why a website is running slow. These can range from having too much "heavy" content on one page (e.g. over-sized images, slow loading videos, etc) through to more technical problems like server issues, too many server requests, unsponsive databases, etc.

Fixing these problems really isn't something most people can do on their own. Instead, you should approach your web developer if you have one. Otherwise, give our team a call and we can work out a way we can assist you.

Black listing

One thing Google never wants to do is link people through to websites which have "bad reputations".

A website can gain a bad reputation if the owner of the site has neglected to maintain their site and it's been compromised in some way.

To avoid this, it's critical to use good quality website hosting services and keep your CMS software and plugins up to date.

If you think your website might be on Google's black list and you need help getting out of this scenario, it's best to contact an expert.

Our team at Blis specialise in fixing website security problems and can help you begin the process of getting back into Google's good books.

To learn more about how we can help you, just give us a call 08 8362 5688.

Spammy referrals

Google looks at several things when working out how to rank a website. One of these things is the quality of the websites which link through to your site.

If you have some high quality websites linking through to your site (e.g. Wikipedia) then you'll find it easier to rank well in Google.

However, the opposite is also true. If links to your site start popping up on other websites which have a high "spam" rating, this will make it harder for you to rank well in Google.

At Blis, we have a range of specialised SEO tools which can help our clients keep track of any spammy link referrals and then prevent them from affecting their rankings in Google.

If you need help staying on top of issues like these, just get in touch and we'll chat to you about the SEO plans that we can offer for your company's website.

Duplicate Content

Duplicate content issues arise when Google sees the same peice of information more than once and can't identify who the original owner is.

Google also doesn't like it when it finds the same piece of content republished several times on the same site.

Unfortunately, making these sorts of mistakes can be quite easy to do. What's worse is that many Content Management Systems don't provide the tools you need to mitigate these problems.

If you think you have a duplicate content problem and your rankings have dropped as a result, don't worry, you don't have to remove this content from your website.

Instead, just ask us to do an SEO Audit to confirm these issues for you. Once we know what your problems are, we'll be able to help come up with a plan to help you fix them.